Father of the practice · June 2000 → today Twenty-five years on, the same two founders sit at the front desk.
The Optic Shop opened on 17 June 2000 at a corner premises on Cross Street, with Jane Truscott ten years into her optometry career and Aimee Powell from a decade in management. The practice started, as Jane and Aimee put it on their about-us page, "from scratch, with a patient base of zero."
One hundred thousand examinations later, the same two founders run a ten-strong practice on St John's Street. The mission they wrote in 2000 has not been updated, and does not need to be: treat each individual as exactly that, provide unrivalled levels of advice, expertise and service.
From scratch, with a patient base of zero.
The Optic Shop · about-us page, on opening day, 17 June 2000
2000 Jane Truscott and Aimee Powell open The Optic Shop on 17 June at a corner premises on Cross Street, Abergavenny, from a patient base of zero.
2009 The practice incorporates as The Optic Shop (Abergavenny) Limited, exactly nine years to the day after first opening.
2013 Emily joins as optical assistant. The longest-serving member of the present team.
2019 In May, the practice moves one street over to a red-brick building on St John’s Street, historically a notorious pub and cocktail bar.
Later The practice expands next door into 11 St John’s Street, a converted 18th-century stonemasons’ premises, adding examination space.
2025 Silver anniversary. Twenty-five years of independent optometry in Monmouthshire. Lifetime examination count crosses one hundred thousand.
2026 Ten welcoming staff on St John’s Street. Same two founders running the practice as on day one.